Experience

Senior Art Director
Fidelity Investments
July 2020–Present

Apply high level strategic thinking and user-centric design principles to collaborate, concept, and execute a range of data-driven, high-impact brand messaging.

  • Direct and design integrated advertising campaigns for digital, print, video, and social

  • Create responsive wireframes and mockups for web, mobile, and email platforms

  • Design user interface graphics and visuals for a range of digital applications

  • Create concepts, storyboards, and provide direction for video and animation productions

  • Develop distinctive visual brand identities for products, services, and sub-brands

Senior Art Director
Commonwealth Financial Network
April 2013–July 2020

Provided leadership to and fostered collaboration within a cross-functional team of designers, developers, and copywriters. Translated business strategies and marketing objectives into compelling and successful user-centric solutions through data-driven research, development, refinement, and iterative creative production cycles.

  • Employed UX principles to research, prototype, iterative design, test, and refine engaging websites that vastly improved user experience and reduced help desk call volume.

  • Researched, concepted, directed, and produced multimedia campaigns that increased awareness, engagement, and record numbers of conversions.

  • Directed and produced video clips and email campaigns that boosted engagement.

  • Developed and implemented a streamlined workflow that efficiently prioritized projects, improved communication, and decreased budget spend.

  • Evolved a dated brand into a more forward-thinking identity using market segmentation research and persona works, which elevated the business amongst its competitors.

Graphic Designer
Institute for Private Investors
July 2004–April 2013

Managed brand standards through consistent application of logos, trademarks, color, fonts. Worked directly with marketing, sales, and internal stakeholders to conceptualize, execute and deliver successful collateral and marketing campaigns. Redesigned the public-facing website.

  • Introduced user flows and journey mapping tools to realign the public website with evolving business strategies and marketing objectives.

  • Created the NextGen sub-brand that expanded business offerings to new, untapped markets and increased membership sales.

  • Spearheaded a brand refresh that revitalized core brand colors, paper stocks, marketing collateral, advertising, and websites.

  • Managed production timelines, vendor relationships, and talent sourcing to ensure projects remained on-time and on-budget.

Creative Director
Freelance / Contractor
June 1998–July 2004

Collaborated with a diverse client base to develop high impact branding and marketing collateral including logos, websites, social media, advertising campaigns, in-store merchandise displays, brochures, posters, menus, advertisements, retail window displays, museum exhibits, and various digital assets.

  • Developed unique and distinctive visual identities for small businesses and non-profits that established brands within the marketplace and elevated brand awareness.

  • Produced mobile-optimized, intuitive websites through careful audience research and targeted design solutions.

  • Designed user interface visuals for e-commerce functionality for local independent retailers.

 

Education

Savannah College of Art and Design
Bachelor of Fine Arts, Graphic Design
2002

Bentley University
UX Bootcamp Certificate
2020

 

Skills

Creative Direction / Art Direction / Visual Design / Digital Design / Graphic Design / Responsive Web Design / UI / User Interface Design / UX / User Experience Design / Wireframing / Prototyping / Storyboarding / Agile / Scrum / Kanban

 

Software

Adobe Creative Suite / Photoshop / Illustrator / InDesign / Acrobat / XD

Microsoft Office Suite / Word / Excel / PowerPoint / Outlook / Teams

UX / UI FIgma / Workfront / Slack / Zoom

 

Recognition

In House Agency Forum (IHAF) Creativity Award
Corporate Communications
2016 Annual Report
Commonwealth Financial Network

HOW In-House Design Award
2006 Annual Report
Institute for Private Investors